Company:

Sells, services and rents construction equipment

Provides welding and fabrication services


Audience:

Landscapers
Electricians
Plumbers
Roofers
Municipalities
Telecommunications companies


Key Words from Client:
“Our customers are blue collar, football fan, meat & potatoes-types.”


Inspiration:

the seemingly endless number of attachments that can be attached to the machines


Key Considerations:

Must reproduce well on embroidered products such as hats and t-shirts

Must not be too literal

Must remain appropriate if the company expands its offering and services